Marketing is a key ingredient for the success of any business. It a crucial tool every entrepreneur must know how to put to work to bring the result they desire for their businesses. If you plan to grow your fitness club’s membership this year, your best bet to attracting new members is through a good marketing campaign.
The best thing is that with fitness, there are endless ways clubs can reach out to their target audiences especially in the digitally connected world. As always, we are all about giving you tips to help you achieve whatever goals you have for your fitness club. Below are great and creative tips to market your fitness club.
Creative Digital Marketing Ideas
Slim down Facebook promotion: You can never go wrong with a slimming down promotion. In this case, your target would be women looking into getting into shape within a short period of time. Create a programme for this particular promotion that has timelines and a special sign-up fee to lure new members. By the time the programme is over, you will have acquired new members in the process.
Corporate competitions: This is especially appropriate if you run a wellness programme for corporates. If you have several organisations as members, you could create a corporate challenge where different companies can compete against each other. Reward the winner either with free membership for a couple of months or a trophy. It all depends on your business’s targets and whats within your budget.
Free training: Every once in a while, you can offer free training for non-members online where a personal trainer basically showcases what your club offers. Sharing fitness tips online is also a great way to attract new members.
The options are limitless, do your research and see what works best for you.